It’s easy to put your website on the back burner. You tell yourself you’ll update it “when things quieten down” but somehow, that time never comes. As we head into a new year, it’s worth asking: what is your outdated website really costing you?

The last quarter of the year has arrived, and with it comes both urgency and opportunity. Q4 isn’t just another three months on the calendar. For many businesses, it’s the period that determines whether the year ends on a high or fizzles out with missed goals and untapped potential.

Here’s the truth: your website should be your hardest-working team member. It doesn’t sleep, it doesn’t take weekends off, and it’s available 24/7 for your clients. But if your site feels outdated, confusing, or disconnected from the business you’ve grown into, it’s not pulling its weight. So, how do you know if your website is really working for you: or holding you back? Your business has evolved. Maybe your offers have changed, or your dream clients look different now. But does your website...