2025: My Year in Review

A look back at my biggest wins, growth and the journey that brought me here.

As the year comes to a close, I always make space to reflect not just on the work I’ve created, but on the clients I’ve supported, the lessons I’ve learnt and the growth that has shaped my year. 

2025 has been full, rewarding, demanding in the best possible ways, and genuinely one of my favourite years in business.

My Business Wins in 2025; This year brought achievements I’m truly proud of.

- I launched over 50 new websites

Fifty websites went out into the world each one designed with clarity, strategy and purpose at its core. From complete rebrands to smaller refreshes, from e-commerce shops to service-based sites, every project came with its own story and challenges. I loved creating each one.

- I worked with over 100 new clients

Seeing this number written down still feels surreal. More than one hundred business owners trusted me with their brand, their vision and often the first impression their audience sees. I never take that trust for granted.

- I refined my processes and deepened my approach

Behind the scenes, I invested time in improving my systems, strengthening my brand and website frameworks, and elevating the level of support I offer throughout each project. This year wasn’t just about taking on more work it was about delivering better, more strategic work.

My Personal Wins

I don’t often share the personal side of my business publicly, but this year deserves to be acknowledged, it felt like a real year or change. 

I prioritised balance, boundaries and creativity in a way I haven’t always been able to manage before. I carved out time for learning, inspiration and development, and it made a real difference to how I showed up for my clients and myself.

Running a business is as much about mindset as it is about skill. This year, I felt myself stepping into the role of a confident business owner not just a designer delivering work, but someone shaping a stronger vision for the future.

Why I Started my business;  My Journey Since 2016

People often see the polished brand, the portfolio and the final results, but they don’t always know the story behind it. I wanted to share a little of my journey.

The Beginning (2016)

When I started back in 2016, it wasn’t a fully formed agency, I was a lost 23 year old trying to find her way.  There was no 10 year plan or mapped out strategy. It was simply me: creative, curious and eager to help small business owners show up with more confidence online.

I kept seeing brilliant business owners struggle with branding or websites that didn’t reflect the quality of what they offered. I wanted to change that to help them feel proud of what represented them online.

Over the years, what began as straight forward design work evolved into something far more strategic:

• Brand foundations that provide clarity

• Websites designed for conversions and long-term growth

• Refined messaging that connects with the right audience

• Ongoing support for business owners who want a strong digital presence
  

Each year brought new clients, challenges and lessons.

My Why (and why it’s unchanged nearly 10 years later!!!)

At the heart of everything I do is a simple mission:I want small business owners to feel confident, supported and proud of their brand.

I create websites and brands that reflect who they truly are so they can grow with clarity. Nearly a decade later, that purpose remains exactly the same.

A Note to 2026:

If 2025 was a year of expansion and refinement, then 2026 feels like a chance to make an even deeper impact. I’m genuinely excited to support more business owners in creating brands and websites that truly work for them and grow with them.

Thank you for being here. Whether you’ve been with me for years, recently discovered my work, or simply follow quietly in the background, your support means more than you know. Here’s to another year of creativity, clarity, and meaningful growth.

And however this year felt for you whether you thrived or just about made it through; you did it. Every win, big or small, counts. You should be proud.